Do you like Starbucks? My wife does...as we were there the other day waiting in line with other addicts, I saw a sign that grabbed my attention. Water bottles were for sale that touted every bottle sold helped poor children in the 3rd world obtain clean drinking water. Sounds good.
However, upon further scrutiny, donating 5 cents towards charity after charging $1.80 /bottle seems less than charitable. Okay, normal bottles of water (at least from recent observation) seem to sell for $1.00-1.50. So using poor children as a marketing tool and donating only a fraction of the already exorbitant price to charity hardly obtains my support. I suppose 5 cents is better than nothing, but if you are going to market your product that way, give a quarter a bottle or something more to the cause...just my thoughts.
By 2010, Ethos wants to give $10 million to help get clean water to children. Admirable and I applaud their efforts. But I have to wonder if they couldn't do more per bottle for a $1.80...perhaps I should just celebrate that something charitable and a worthy cause is being supported and check my cynicism at the Starbucks entrance?
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